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A New IDC MarketScape Assesses Six Public Cloud Cold Storage Providers

FRAMINGHAM, Mass.–(BUSINESS WIRE)–#IDCMarketScape–International Data Corporation (IDC) today published its inaugural assessment of six public cloud cold storage providers. The IDC MarketScape report uses a comprehensive framework to assess these vendors relative to a set of criteria that explain both short-term and long-term success in the public cloud IaaS market. The results placed Amazon Web Services and Microsoft in the Leaders category. The other companies evaluated in this MarketScape report are: Google, IBM, Oracle, and Wasabi.

The rapid pace of public cloud storage adoption drives new use cases and the need for more specialized tiers of services like cold storage. Public cloud services providers are uniquely positioned to serve these cold storage use cases, having built a significant infrastructure footprint and developed the economies of scale necessary to deliver storage at extremely low rates. Furthermore, almost all major public cloud storage providers now offer a “cold storage” service that is independently priced from the rest of their storage portfolio and designed specifically for long-term data retention use cases. The growing prevalence of these services warrants a distinct IDC MarketScape evaluation, which is designed from the perspective of enterprise IT customers, evaluating public cloud cold storage providers using the IDC MarketScape methodology.

“Enterprises continue to generate and store information at accelerated rates,” said Andrew Smith, research manager, Cloud Infrastructure Services at IDC. “As a result, the demand for cost-effective storage solutions also grows. Public cloud cold storage services are a key part of this equation and have expanded significantly in scope and capability over the past several years. Today, leading cold storage services providers help organizations achieve some of the lowest cost profiles possible for their secondary storage data while also making cloud migration a reality by delivering unique services for data accessibility, security, compliance, and protection.”

The report, IDC MarketScape: U.S. Public Cloud Cold Storage Services 2020 Vendor Assessment (IDC #US46855520), provides an assessment of six public cloud cold storage providers. The assessment is based on their current capabilities and future plans for delivering public cloud services.

About IDC MarketScape

The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of IT, telecommunications, or industry-specific suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT, telecommunications, or industry-specific vendors can be meaningfully compared. The framework also provides technology buyers with a transparent foundation to allow companies to independently compare the strengths and weaknesses of current and prospective vendors.

For more information about IDC MarketScape, please contact Karen Moser at [email protected].

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights:


Andrew Smith

[email protected]

Michael Shirer

[email protected]


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