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Jack Daniel’s and the Armed Services YMCA To Send 1,700+ Service Members and Families Home for the Holidays Through “Operation Ride Home”


More than 10,000 Junior-Enlisted Service Members and Families Have Traveled from Military Bases to Their Homes Across the County Through the Program Since 2011

LYNCHBURG, Tenn.–(BUSINESS WIRE)–The Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) said today that more than 1,700 junior-enlisted service members and families will be headed home for the holidays to see loved ones through their “Operation Ride Home” (ORH) program. This year marks a significant milestone in the program’s history with the largest number of service members and families traveling home.

Now in its 11th year, the program provides financial assistance to active-duty, junior-enlisted military and their families to travel from their base of duty to loved ones’ homes across the country. Including this year’s travelers, more than 10,000 people have made it home through ORH. Service men and women from the Army, Marine Corps, Navy, Air Force and Coast Guard have been assisted with travel to all 50 states.

“These heroes are on the front lines, protecting us and protecting our liberties, and we are absolutely thrilled they’ll get to reunite with their loved ones this year,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Providing some financial assistance to see that they make it home is the least we can do, and I can only imagine the hugs, the tears, the joy and the laughter when these reunions take place.”

“Due to the pandemic and military travel ban, we weren’t able to activate Operation Ride Home last year, but we made it our goal to send even more heroes home for the holidays when it was safe to do so. That day is here, and we are on track to accomplish our goal,” said Armed Services YMCA President and CEO Bill French, VADM, USN (Ret). “I’ve been there, and I know the stress of military life on both the service member and the family, and it’s only been made worse by the pandemic. No one deserves to be home more than they do, and we hope our friends will join us as we work to get even more families reunited this holiday season.”

As it has done throughout the program, Jack Daniel’s kicked off this year’s campaign with a $100,000 donation and is asking friends to visit operationridehome.com and contribute to help even more service members make it home. More than $2 million in overall donations have provided travel funding over the past 11 years.

The ASYMCA works with the various military commands in specific areas co-located with ASYMCA branches to identify and prioritize junior-enlisted service members and families most in financial need. Plane tickets and pre-paid debit cards are given to assist those traveling.

Operation Ride Home is open to active-duty E-5 and below, both single and married, who might not otherwise financially be able to travel home. The option to drive or fly is an individual decision. For additional information on eligibility and to view participating installations that qualify for travel assistance, please visit https://www.asymca.org/operation-ride-home.

About Jack Daniel’s:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

About the Armed Services YMCA:

The Armed Services YMCA is a registered 501(c)3 nonprofit that serves currently serving military members and their families. In 2019, we engaged more than 225,000 people in our programs and delivered over 1 million points of services to junior enlisted Soldiers, Marines, Sailors, Airmen, Coast Guardsmen, and family members at 200 service centers in 18 states. Whether providing respite childcare for parents in need, summer camps for kids, or assisting with emergency needs, the Armed Services YMCA is a nonprofit with a mission: Strengthening Our Military Family. Visit our website to see how you can join us in supporting military families.


Mark Day, Jack Daniel’s

(615) 347-8999

Or Chris Haley, ASYMCA

(571) 932-3212