TORONTO, Canada – The temperature is well below freezing this week, but in the heart of Toronto, Canada’s largest city and the fourth largest in North America, the warmth and beauty of Antigua and Barbuda is on display.
As part of a strategic winter marketing presence, Antigua and Barbuda tourism branding is currently featured on a Toronto Transit Commission (TTC) streetcar travelling primarily along Dundas and Bathurst streets. Those major arteries of the city transport a combined average of 51,000 passengers daily and are seen by thousands more during their daily commutes, delivering high-visibility exposure in peak winter months.
Such out-of-home activations form part of a broader fall and winter marketing strategy across Canada, including expanded presence in cities such as Halifax, Nova Scotia and Montreal, Quebec, designed to strengthen awareness of the destination through a mix of high-impact placements in diverse media channels.
Tameka Wharton, director of tourism, Canada, said:
“This campaign reflects a strategic investment in the Canadian market, leveraging high-impact placements to strengthen year-round visibility for Antigua and Barbuda. By bringing a touch of our island warmth to Toronto’s winter streets, we’re keeping the destination top of mind and reminding Canadians that paradise is just a short, direct flight away.”
Complementing this execution, Antigua and Barbuda was also showcased in December across several of Toronto’s most prominent locations. Along the Gardiner Expressway overlooking historic Exhibition Place, a large digital billboard invited Canadians to book their sunny getaway to Antigua and Barbuda.
At Sankofa Square (formerly Yonge-Dundas Square), the country’s most visited destination and often referred to as the “Times Square of Canada”, 20-foot LED screens displayed the destination’s stunning beaches and breathtaking natural vistas. The iconic Canadian landmark draws thousands of visitors daily for public events, performances, and shopping.
Together, these efforts reflect the Antigua and Barbuda Tourism Authority’s continued focus on thoughtful, high-impact promotion, strengthening presence in the Canadian market and maintaining Antigua and Barbuda’s visibility among travellers year-round.
