LONDON, England – Previously, radio’s future was seen in terms of a transition from analogue to digital broadcasting. But with the growth of smart speakers in homes and online audio platforms, the UK audio market is rapidly changing and there is no longer simply a binary choice between analogue and digital audio broadcast (DAB) platforms.
John Whittingdale, minister of state for media and data said: “Ever since Chelmsford in Essex became the birthplace of radio in 1920, Radio has demonstrated its ability to adapt and compete with new technologies. I’m very pleased to bring together key partners so that we can collectively look ahead to ensure a vibrant and sustainable future for the UK’s cherished radio and audio sector.”
The digital radio and audio review will examine future trends and consider how radio should adapt to the growing challenges and opportunities from the latest audio technologies, as well as the impact of new consumer behaviours such as streaming.
Its terms of reference, as agreed with industry partners, focus on how to ensure radio remains fit for the future, assessing potential future listener trends and making recommendations to strengthen the UK radio audio industry and promote innovation.
Will Harding, chair of digital radio UK and global’s chief strategy officer said: “Global launched no less than seven new digital stations last year and we are investing heavily in digital platforms through Global Player and DAX. We are delighted to have the opportunity to collaborate with government and industry colleagues to help ensure the sector reaches its full potential in the digital age.”
“Digital innovation is delivering great opportunities for the radio industry and digital listening continues to grow apace. Now is the time to ensure we work together to assess and understand the wider future landscape and harness the full potential of existing and new technologies for a vibrant UK radio and audio sector,” said Travis Baxter, content and external affairs director, Bauer Media.
Radio remains a thriving media sector for audiences across the UK, adapting to the challenges and embracing the opportunities of digital and online listening. Listeners on average consume over 20 hours of radio a week and 87 percent of the adult (15+) population listen to live audio each week (Source: RAJAR Q4 2019).
Matthew Evans, director, markets, techUK, said: “We are looking forward to working with government and broadcasters, alongside other key stakeholders from the supply chain on this. We must address the challenges and explore the opportunities of the ever-diversifying audio delivery and devices landscape on behalf of our members.”
But given the pace of change, the government and key industry organisations have come together to steer the review, including the BBC, Bauer Media, Global, Arqiva, Radiocentre, tech UK and the Society of Motor Manufacturers and Traders amongst others.
The review will be published in March 2021.
