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Generational Equity Advises SPOON Exhibit Services on its Recapitalization and Partnership with ARC Industries

DALLAS–(BUSINESS WIRE)–Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the recapitalization of its client, SPOON Exhibit Services, Inc. and strategic partnership with ARC Industries. The acquisition closed February 28, 2020 and details were not disclosed.

SPOON Exhibit Services, Inc. (SPOON) is a full-service global tradeshow and event planning company offering 3D-marketing solutions, event management, exhibit design, fabrication, manufacturing, and rental services from its headquarters in Macedon, NY. The Company also has locations in Las Vegas, NV and Atlanta, GA. The business was originally owned by five shareholders; however, after the recapitalization, Herb Besaw will be the sole owner of SPOON.

Located in Charlotte, North Carolina, ARC Industries, Inc. (ARC) is a private equity firm with a diverse industry focus and twenty-one deal closings since 1999. Currently, ARC has platforms in the following industry niches: Manufacturers of trade show booths, environmental services, plastic extrusion and thermoforming, and architectural sign manufacturing.

Generational Equity Managing Director Don Ho was the dealmaker that successfully closed the transaction. “SPOON is a remarkable leader in the niche tradeshow and event planning sector. This recapitalization will better position SPOON for growth and success in the future. Further, the strategic partnership with ARC Industries will allow SPOON to capitalize on market opportunities through joint-venture add-on acquisitions,” said Don Ho.

Mr. Ho is a senior dealmaker in Executive Managing Director Michael Goss’ Transaction Group. Executive Managing Director Ed Weber, established the initial relationship with SPOON and brought them on board as a client.

After the conclusion of the transaction, CEO and President of SPOON, Herb Besaw said, “The past several years, and this transaction, have taught me a lot about persistence, perseverance, and patience. I am now, even after 40+ years in the industry, ready to take on this continued opportunity, to add acquisitions and to consolidate my efforts toward our planned phases of ultimate success.”

Besaw added, “I definitely could not have accomplished this transaction without Don Ho’s and Generational Equity’s support and consultation. Don’s countless hours, including many weekends and nights, along with his open communication and creative thinking were key in making this transaction a reality. I would not hesitate to refer my professional business colleagues to consider Generational Equity and specifically Don as an M&A advisor when their businesses require such services.”

Mr. Ho added, “This transaction had a unique set of legal challenges. We were fortunate to have the legal team lead by Blaine Statham, Partner, and Catherine Cope, Associate, advise us accordingly. Their tireless efforts, including nights and weekends with me, led to the successful completion of this transaction.”

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing merger, acquisition, and wealth management services. Their five-step approach features exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company the 2016, 2017, and 2018 Investment Banking Firm of the Year. For more information, visit or the Generational Equity press room.


Carl Doerksen



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