Home News Business Wire Generational Equity Advises LocalSodFarm.com in its Sale to Forge Equity Partners

Generational Equity Advises LocalSodFarm.com in its Sale to Forge Equity Partners


DALLAS–(BUSINESS WIRE)–Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client LocalSodFarm.com to Forge Equity Partners. The transaction closed January 19, 2024.

Founded in 2020, and located in Watauga, Texas, LocalSodFarm.com (LSF) specializes in high-end residential and commercial sod grass supply and installation in over 50 major cities throughout the nation. The Company provides superior experience connecting homeowners, contractors, and local sod farms using the latest advancements in e-commerce and communication technology.

Forge Equity Partners (Forge), has a mission to partner with owners and management teams to build great companies, which will create long-term value for investors, employees, customers, and local communities. Forge draws on the partners’ operational and leadership experience to grow businesses through investment in people, processes, technology, systems, expanded operations, and strategic acquisitions. Forge is located in Houston, Texas.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior Managing Director, M&A, Cory Strickland, with the support of Vice President, M&A, Vanessa Christian successfully closed the transaction. Senior Managing Director David Robinson established the initial relationship with LSF.

“We congratulate LocalSodFarm.com on pioneering an E-Commerce platform for the sod industry,” said Strickland. He added, “What a pleasure it has been to represent Eric Vevang and Rafael Rodrigues in a partnership transaction with Forge Equity Partners. I know the new partnership will continue to build on the outstanding success of such a unique business.”

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year twice. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit https://www.genequityco.com/ or the Generational Equity press room.


Carl Doerksen