CALIFORNIA, USA – The fast-casual Mexican restaurant chain QDOBA, known for memorable flavors, announced the addition of a new, limited-time menu offering: Cholula Hot & Sweet Chicken. Made every day in its kitchens with grilled in-house chicken tossed in a flavorful blend of Cholula Original Hot Sauce and sweet honey, Cholula Hot & Sweet Chicken adds sweet heat to what is sure to become your favorite QDOBA entrée.
“At QDOBA, our brand goal is to bring flavor to people’s lives, and in Cholula, we’ve found another brand that shares that purpose,” said chief executive officer Keith Guilbault. “We strive to bring our guests the best Mexican flavors, with entrees freshly prepared every day, and the launch of CholulaH ot & Sweet Chicken underscores that goal while giving our fans another reason to love QDOBA.”
Guests can easily add the new Cholula Hot & Sweet Chicken into their favorite entrees or enjoy it as part of QDOBA’s Cholula Hot & Sweet Chicken Bowl. The newest addition to the company’s Signature Eats lineup, the Cholula Hot & Sweet Chicken Bowl, was created by in-house executive chef Katy Velazquez and is served with cilantro lime rice, black beans, pico de gallo, sour cream, and cotija cheese.
This new menu offering was created in collaboration with Cholula Hot Sauce, a cult-favorite hot sauce brand with a proud Mexican heritage that is now a fixture in American homes and restaurants. Unlike other hot sauce brands, Cholula Hot Sauce differentiates itself on flavor, not heat, making the synergies between both brands unmatched. “We are thrilled at the opportunity to share Cholula’s perfect balance of heat and flavor to QDOBA’s exciting new menu,” said Maura Mottolese, chief executive officer of The Cholula Food Company.
The National Restaurant Association’s “What’s Hot Culinary Forecast 2020” named Sweet Heat as its #1 flavor trend for 2020. Hot and spicy is here to stay, as US consumers are consistently looking for authentic flavors and dishes. According to recent consumer trend reports, 59 percent of consumers aged 18–34 prefer spicy foods. This trend has been driven not only by millennials looking for exciting food and experiences but also by individuals who want to cut sodium, fats, and sugars, without sacrificing flavor. With this collaboration, QDOBA reaffirms its commitment to introducing consumers to the flavors they love.
Cholula Hot & Sweet Chicken is available for a limited time to order in-restaurant, online, or through the QDOBA app for curbside pick-up or delivery at all QDOBA US locations. For more information, visit www.QDOBA.com
