VANCOUVER, Canada – Chop Steakhouse & Bar expands its commitment to beef sustainability, becoming the first full-service restaurant chain to offer steaks featuring certification that recognizes sustainable beef practices. As the first full-service restaurant in Canada with a beef sustainability claim on a menu with the Chop Burger (March 2020), Chop continues its leadership role, extending its beef sustainability sourcing pledge across all beef menu items.
This move further demonstrates Chop’s unwavering commitment to Canadian farmers and ranchers. It recognizes the sustainable practices that beef producers embrace every day, not only to conserve the environment, but also to support strong local communities, excellence in caring for animals and utilizing innovations and research that help them continually improve, verified against standards set by the Canadian Roundtable for Sustainable Beef (CRSB).
By including the CRSB Certified Mass Balance Mark on the menu, Chop Steakhouse & Bar, supported by its beef supply chain partners, is committed to sourcing a minimum of 30 percent of all its beef from CRSB Certified farms and ranches. The CRSB Certification recognizes sustainable practices in Canadian beef production, verified through third-party auditing across five principles of beef sustainability: Natural Resources, People and Community, Animal Health and Welfare, Food, and Efficiency and Innovation.
“We are so pleased to see this continued commitment by a premium restaurant like Chop Steakhouse & Bar”, says Anne Wasko, Chair of the CRSB and rancher from Eastend, SK. “It shows the value of the everyday commitment of beef farmers and ranchers for a healthy planet, people and animals, the importance of continual improvement, and provides Canadians the assurances they seek about how their food is raised. We are proud to work with partners like Chop Steakhouse & Bar who have a shared vision for a sustainable food system.”
Chop Steakhouse & Bar sources 100 percent Canadian beef, proclaims itself to be ‘obsessed with steak’, and is excited to share its passion with its customers for beef and the ranchers who produce it. “We want to share the stories of the people who are committed to doing the right thing for the land, the animals and their communities, and the environmental benefits that beef provides”, says Marcel Blais, president of Chop Steakhouse & Bar. “More than ever, our customers are demanding responsible, sustainable products. We want to show our guests that we’re listening, and that the food choices they make can have a positive impact.”
“As a family-owned, Canadian company, Chop knows it has a responsibility to our country and its beautiful landscape,” says Stephen Clark, executive chef for Chop Steakhouse & Bar. “We are committed to our partnership with the CRSB and their mission to improve the sustainability of beef production in Canada, and I know that our sustainability commitments will draw other restaurant companies, food service providers, beef producers and partners into doing what is right for the continued improvement of our industry and for the environment.”
Learn more about Chop Steakhouse & Bar’s sustainability initiatives at chop.ca, and check out the Chop Steakhouse & Bar profile at crsbcertified.ca where you can learn more about how the Certified Sustainable Beef Framework supports sustainable beef production in Canada.
