Safely reconnect with neighbors on Saturday, May 2 for a Front Yard Cookout and help donate a meal to Feeding America
PITTSBURGH & CHICAGO–(BUSINESS WIRE)–The weather is warming up and grilling season is right around the corner. In times where everyone is practicing social distancing, neighbors are looking for ways to safely reconnect with each other and enjoy some of those summertime activities that bring us together, like cookouts and BBQs.
There’s a way we can do both. On Saturday, May 2, Oscar Mayer invites you to bring the backyard cookout to the front yard. Join us in the first-ever Front Yard Cookout, where our communities can be together, even when we’re apart.
As part of this, Oscar Mayer is donating 1 million meals to Feeding America. And you can join us in donating even more.
Here’s how you can get involved: Snap a photo of your socially distant cookout and share with us on Twitter. Each social share using the hashtag #FrontYardCookout donates one additional meal to Feeding America on top of Oscar Mayer’s 1 million meal commitment*. Hashtag submissions are open now through May 31, 2020.
“Oscar Mayer has always been guided by a sense of optimism, and by bringing smiles to people at all times — especially in hard times,” said Jess Vultaggio, head of marketing, Oscar Mayer. “We’re proud to partner with Feeding America to give back to the community, and excited to give people the chance to help us in this effort.”
The brand has put together a few grilling guidelines to consider during your cookout:
- Practice social distancing by always standing at least 12 hot dogs apart, the equivalent of 6 feet per CDC guidelines
- Wash your hands with soap, and top your hot dogs with mustard — never the other way around
- Thank the grill master with a thumbs-up instead of a high five
To help spread the word, Oscar Mayer created a 30-second ad that began airing last week as part of a national TV buy. You can also learn more about the Front Yard Cookout by visiting us at OscarMayer.com or on social media via Twitter, Instagram or Facebook.
Mark your calendars and fire up your grill this Saturday to help donate a meal to Feeding America.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit https://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
*Donation is the monetary equivalent of at least one meal ($0.10). $1 helps provide at least 10 meals secured by Feeding America on behalf of member food banks. Minimum donation: $100,000. Maximum donation: $200,000. No purchase necessary to participate.
Contacts
Lynne Galia
Lynne.Galia@kraftheinz.com
Jenna Perlman
Jenna.Perlman@icfnext.com
