DUBAI, United Arab Emirates – In line with its mission to stay attentive to consumers’ needs and ahead of their demands, Del Monte in the Middle East and North Africa (“MENA”) will be taking part in the 26th edition of Gulfood, ‘Gulfood 2021’. The event, the world’s largest annual food, beverage and hospitality exhibition, will take place from February 20-25, 2021, at the Dubai World Trade Center (DWTC) to discuss the revolutionary shifts in the world of F&B and shape the future of food and gastronomy.
“With the consumer in mind, Fresh Del Monte will once again leverage this world-leading event to showcase its products, notably HONEYGLOW™, the sustainably grown pineapple, as well as its wide range of healthy, sustainable and premium quality products, ultra-fresh beverages, fruit salads and fresh-cut veggies, that would boost consumers’ immunity and health, especially in these unprecedented times,” commented Racha El Aawar, Fresh Del Monte’s regional marketing manager for the Middle East and North African region.
Fresh Del Monte`s seniorvVice president for the Middle East, North Africa and Asia-Pacific, Mohammed Abbas, noted: “Fresh Del Monte has always strived to be one step ahead and is determined to be the Produce Leader in Food Safety & Quality. With this in mind, we adopt a proactive approach to continuous development in Food Safety Controls & Procedures, with a special focus on customers.”
Adding further, Abbas said: “Ever since the Coronavirus pandemic disrupted our world as we know it, consumers have become more aware of the importance of healthy living and eating; and in the fast-paced world we live in, they have opted for convenient, fresh, yet healthy choices, such as Fresh Del Monte’s line of products. Fresh Del Monte has deservedly become consumers’ preferred choice, thanks to its Robust Monitoring & Risks Preventive Plan, designed to ensure food safety readiness. As a food safety culture-oriented organization, we believe in continuous learning and development of the workforce, to stay true to the DEL MONTE® mission, to product innovation, quality, freshness and reliability.”
Fresh Del Monte performs continuous analysis and review of environmental monitoring programs to ensure thoroughness and effectiveness of sanitation programs; leveraging technology to track & control all processes at all levels of operation, with active real-time mapping with integration corrective/preventive action management.
Being the year’s first and only live, in-person food & beverage sourcing event – Gulfood 2021 will be implementing ‘Venue Safe’ standards ensure strict adherence to all safety and hygiene measures for the safe return of organized events.
