LOS ANGELES, USA – The quest to feed your candy bar cravings without nutritional compromise is over.Quest Nutrition announced its expansion into the better-for-you confections category with the launch of Quest Peanut Butter Cups. The sweet treat pairs the classic flavor combination of chocolate and peanut butter with the macros Quest is known for. Each serving of two Peanut Butter Cups have less than 1g of sugar, 11 grams of protein and only 1g of net carbs.
“People are indulging in sweet treats during these challenging times, but that doesn’t mean they want to abandon their health goals,” said Linda Zink, chief marketing officer for Quest Nutrition. “Our goal is to disrupt all the food categories people crave with better-for-you options that offer low sugar, low net carbs and high quality, complete protein; first chips, cookies, pizza and now confections.”
Almost two thirds of consumers say they are eager to reduce or avoid sugar completely1. However, that doesn’t mean cravings for sugar have gone away; in fact, it’s quite the opposite – categories commonly known for their high sugar content are growing, according to Nielsen. Quest Peanut Butter Cups offer a way for people to feed their cravings for the melt-in-your-mouth chocolate and peanut butter flavor combination, without nutritional compromise.
Quest Peanut Butter Cups are available in 2 ct. packs for $2.49, 4 ct. packs for $7.99 and 12 ct. packs for $24.99. Available now at Target, Walmart, Amazon, Vitamin Shoppe, GNC, Hy-Vee, Wegmans, Speedway, Giant Eagle, Questnutrition.com and most specialty health stores.