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Yahoo Announces Acquisition of The Factual, Expanding its Commitment to Trusted News and Information

The Factual’s News Rating Technology Powers Transparency and Identifies Media Bias and Credibility in News

NEW YORK–(BUSINESS WIRE)–Yahoo announced it has acquired The Factual, an algorithm-driven news rating company. The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score. The score will provide consumers additional insight into the content they consume and when applied to millions of users, can increase confidence in the news. The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news.

“I’m thrilled to have The Factual join Yahoo in a time when access to trusted information is more critical than ever,” said Matt Sanchez, President & GM of Yahoo Home Ecosystem. “The combination of Yahoo’s journalism and our publishing partners’ content with The Factual’s news rating algorithm will bring a new level of transparency to Yahoo users, enabling them to make informed decisions on their news sources.”

“The Factual’s algorithm helps readers understand the complete story and easily get all the facts,” said Arjun Moorthy, co-founder and CEO, The Factual. “We are excited to join Yahoo with our shared mission of bringing trusted news to consumers. By applying The Factual’s algorithm across Yahoo’s content, consumers will be able to identify the news as determined by data, not politics.”

Each article receives a credibility and trust score between 1-100% based on four metrics:

  • Site Quality: Site quality considers the site’s history of producing well-sourced, informative articles. Sites that have a history of producing high-scoring articles will have a higher rating.
  • Author’s Expertise: Author expertise considers the author’s topical expertise based on how well-researched previous articles were.
  • Quality and Diversity of Sources: The quality and diversity of sources considers how many original sources were cited in the article and the number of direct meaningful quotes (of at least 5 words) and how reputable those sources are.
  • Article tone: The article tone considers how opinionated or neutral the language in an article.

These four metrics combine to rank the information and credibility of an article that will help consumers identify news sources they can trust by giving them all the facts to reach their own conclusions. News articles will also include a bias label that classifies news sites by political bias enabling consumers to see multiple perspectives across the political spectrum.

To date, The Factual has graded over 10 million news articles delivering rankings across a daily newsletter and a site that shows live trending topics.

The acquisition of The Factual closed August 23rd, 2022. Arjun Moorthy, CEO and co-founder of The Factual, and Ajoy Sojan, CTO and co-founder, will join Yahoo and take on product and engineering leadership roles in the organization.

About Yahoo

Yahoo reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com.

About The Factual

Founded in 2019, The Factual is an algorithm based news company that rates 10,000+ news articles a day leveraging data to bring users trusted, highly rated news, and informed diverse viewpoints.


Cherie Gallarello



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