Saturday, June 22, 2024
spot_img
HomeNewsBusiness WireSmith Acquires Digital Marketing Agency Adept to Deliver Growth Acceleration Across All...

Smith Acquires Digital Marketing Agency Adept to Deliver Growth Acceleration Across All Stages of the Customer Journey

DAYTON, Ohio–(BUSINESS WIRE)–#performancecommerce–Smith, a global performance commerce agency, is thrilled to announce the acquisition of Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance.

“Our mission remains laser-focused on driving outcomes that enable our clients to grow sustainably. Now with the proven power of Adept, we are poised to take a holistic approach to address the ever-changing demands of the modern customer,” said Tony Steel, CEO of Smith. “The combined strengths of Smith and Adept allow us to realize our mutual vision for growth—for our clients, teams and partners.”

With over 20 years of commerce experience supporting a variety of Fortune 1000 brands, Smith is responsible for enabling thousands of transactions around the globe each day. That success fuels year-over-year growth and the addition of Adept will only strengthen that trajectory for 2022 and beyond.

Adept CEO Danielle Walton founded the company to be a catalyst for growth. Since its inception, Adept has grown organically and through acquisition, attracting clients including Fifth Third Bank, The Ohio State University Wexner Medical Center and The James Cancer Hospital, AEP Energy and AAA Ohio Auto Club. Being acquired by Smith gives Adept clients access to expanded user experience and front-end development offerings, plus expertise in enterprise platforms including SAP, Adobe, Salesforce and Sitecore.

“Adept exists to drive growth, and by becoming a Smith company, we only strengthen our ability to continue to deliver on that promise,” said Walton. “The future of marketing is integration across all stages of the customer journey, and together with Smith, we are exceptionally positioned to not only deliver at the highest level for clients but also lead the future of digital performance.”

Smith’s and Adept’s shared cultural values and commitment to driving client outcomes played a central role in bringing the companies together. Adept will continue to maintain its name and Columbus office for the foreseeable future. Also, Walton will continue to lead the agency’s digital marketing service offerings.

“People who work in digital are energized by what’s new and next. By combining Smith and Adept, we have created an environment where each team member has enhanced opportunities to do more, try more and learn more,” said Steel. “It’s one thing to work for a company that can deliver in one domain, but it’s an entirely different experience to be part of a world-class team dedicated to driving growth for global brands.”

Both agencies are currently hiring. Visit www.adeptmarketing.com and www.smithcommerce.com to learn more.

About Smith:

Smith is a performance commerce agency that designs and develops digital solutions enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients on two continents to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year. Learn more about why Smith is the performance commerce company at www.smithcommerce.com.

Contacts

Kristyn Wilson, 614-354-6490, kwilson@adeptmarketing.com

 

spot_img
RELATED ARTICLES
spot_img
spot_img
spot_img

Caribbean News

OAS invited to hold 2025 general assembly in Antigua – Barbuda

WASHINGTON, USA -  The Organization of American States (OAS) has been invited to hold the 55th Regular Session of its General Assembly in Antigua...

Global News

Taiwan contributes to Belize wildfire recovery efforts

BELMOPAN, Belize - The Ministry of Foreign Affairs and Foreign Trade (MFAFT), together with the National Emergency Management Organization, received a generous contribution of...