LOS ANGELES, USA – Global fashion retailer Missguided debuts its first children’s collection, MG Kids. Aiming to close the market gap in quality, trend-led kidswear at an affordable price, MG Kids is inspired by celebrity influence, on-trend casuals and the matching mommy & mini look.
Featuring fun bold colors, cheeky slogans, and elevated basics, MG Kids tailors the trendy, style-forward ranges offered to Missguided’s core customer to little ones. The collection offers head-to-toe looks and seasonal must-haves including branded sweat sets, matching-back tees, puffer coats, varsity jackets, cozy winter knitted co-ords, and beanies. Design details like contrast quilting, bold checkerboard prints, tie-dye and acid washes and ribbed and waffle textures in cool washed neutrals, easy pastels and of-the-moment pop colors characterize the debut collection.
Missguided’s expansion into kidswear is a natural progression for the brand as a complement to the successful maternity range. The brand is now a one-stop-shop for the Missguided mom to style herself and build the wardrobe for her little one(s).
Nitin Passi, Missguided chief executive officer, says, “The launch of MG Kids is an important addition to our growing portfolio of brands that continues to deepen our relationship with our customer. And because we’ve seen a strong positive customer reaction to our maternity range over the last year, it felt a natural next step to work on MG Kids for that part of her life, too.”
Passi adds “MG Kids will be part of our core offering with new fashion lines landing throughout the year. And it goes without saying the brand will have the same ethos as the rest of what we offer – we’ll be quick to react to what our customer tells us she wants so we can curate the right ranges, at the right time, at the right price.”
MG Kids is offered in Baby (3-24 months), Toddler (2-4 years) and Kids (4-7 years). Prices range from $7 – $23 for Baby, $7 – $46 for Toddler and $10 – $50 for Kids.