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Linx Acquires PinPag

The move strengthens the company’s cross selling strategy for products and services and expands the performance of its fintech Linx Pay Hub to the service segment.

SÃO PAULO–(BUSINESS WIRE)–Linx, a leader and specialist in retail software, announces the acquisition of PinPag. The group offers customized and disruptive installment solutions for retail services in different segments, with an outstanding leadership among dispatchers and driving schools.

The acquisition of PinPag is yet another step by Linx to reinforce the cross selling strategy of its fintech Linx Pay Hub products and services. The company’s movement also brings new customers to Linx, including retailers, auto repair shops and driving schools.

“With the arrival of PinPag, we will strengthen our fintech Linx Pay Hub and expand its operations, directed mainly at the services sector. This move will also bring 17 thousand new customers to Linx. Soon, PinPag’s innovative installment solutions will be available to the entire Linx customer base,” celebrates Alberto Menache, CEO of Linx.

For the acquisition, Linx will pay a total of BRL 135.0 million in cash and, additionally, subject to the achievement of financial and operational goals, for the years between 2021 to 2022, it will pay the amount of up to BRL 65.0 million.

Founded in 2006, PinPag now has 90 direct employees in São Caetano do Sul and a branch in Porto Alegre.

About Linx

Linx is a Brazilian company specialized in technology for retail. Leader in the management software market, with a 42.2% market share in the retail market, as evidenced by the IDC. All of Linx’s expertise in the purchase journey is transformed into fundamental insights to achieve what retailers most expect: retaining their customers and achieving concrete and relevant results. Publicly traded at B3 since 2013, Linx also became the first Brazilian software company publicly traded on the NYSE in 2019. The company has more than 3,500 employees distributed between its headquarters in São Paulo, 15 branches across Brazil and 5 countries in America. To learn more, visit

About PinPag

PinPag is the brand that represents the business group composed by Esmeralda Serviços Digitais Ltda., Safira Serviços Digitais Ltda., Ametista Serviços Digitais Ltda. and Diamante Serviços Digitais Ltda. Specialized in products and services for means of payment, it offers customized installment solutions for retail services in different segments, with an outstanding leadership among dispatchers and driving schools. Founded in 2006, it has 90 employees.


JeffreyGroup Brazil
Guilherme Galvão | [email protected]
+55 11 3185-0874

Natalia Binotto | [email protected]
+55 11 3185-0814


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