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Generational Equity Advises First Choice Exteriors/Homestead Exterior Solutions in its Sale to Private Investor

DALLAS–(BUSINESS WIRE)–Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client First Choice Exteriors, Ltd. and Homestead Exterior Solutions to a Private Investor. The transaction closed December 26, 2023.

Founded in 1997, and located in Holmesville, Ohio, First Choice Exteriors, Ltd. and Homestead Exterior Solutions (together FCE), serve as a manufacturer and distributor of home exterior products. The Company’s installation personnel ensure high-quality services are performed in an efficient, cost-effective manner.

Sourcing excellent building materials and components for project use, the Company is able to leverage its experience and knowledge to craft and develop lasting building projects, creating value for its customers. In addition, First Choice Exteriors is an authorized dealer for Royal Building Products, Boral Building Products, Mid America Foundry, Tapco, Nova Flex sealants, Franklin Sealants, and Plygem.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior Managing Director, M&A, Jerry Yocum, with the support of Managing Director, M&A, Ryan Johnson successfully closed the transaction.

“The seller had a very long-term relationship with the buyer making for a high level of trust between them. This made for a smooth process to closing,” said Yocum.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year twice. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit or the Generational Equity press room.


Carl Doerksen



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