Saturday, July 20, 2024
HomeNewsBusiness WireDRINKS Acquires Electriq Marketing to Supercharge Alcohol E-Commerce

DRINKS Acquires Electriq Marketing to Supercharge Alcohol E-Commerce

Combined company will solve the manufactured complexity of online alcohol sales, building an alcohol e-commerce powerhouse with unparalleled Shopify expertise

LOS ANGELES–(BUSINESS WIRE)–DRINKS, the leader in e-commerce alcohol, announced that it has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency. With this acquisition, DRINKS now provides all the technology and expertise necessary to start, run, and grow the e-commerce alcohol category.

DRINKS’ pioneering Wine as a Service (WaaS) platform enables the largest brands, retailers, and marketplaces to offer their customers nationwide home alcohol delivery with full regulatory compliance. DRINKS powers this new operating system for e-commerce alcohol with Artificial Intelligence, Machine Learning, Computer Vision, and Natural Language Processing to provide its partners with data-driven insights that generate personalized shopping experiences that drive customer loyalty.

“I am excited to welcome the impressive Electriq team to the DRINKS family,” said Zac Brandenberg, Co-Founder and CEO, DRINKS. “Electriq is a strong, strategic fit for DRINKS and the combination of our companies will create an unrivaled solution to supercharge growth for the next generation of marketers in the $250 billion alcohol category.” Immediate impacts will be felt with the new Electriq division beginning to manage customer lifecycle marketing for The Wine Shop on the Instacart Marketplace and support onboarding efforts for new WaaS partners with Shopify-powered online stores.

Electriq enables rich customer experiences that level-up businesses through improved retention and increased customer lifetime value. The agency services a diverse range of 50 clients in brick and mortar and online retail and will continue to scale its client roster as a division of DRINKS. A leader in the Shopify ecosystem, Electriq is a Klaviyo Elite Master Partner, an Attentive Pioneer, a Recharge Premier Partner, and a certified partner with Shopify, Rebuy, Okendo, and other industry leaders.

“It’s truly thrilling to be a part of this journey. Combining Electriq’s tenacious team of e-commerce professionals and notable portfolio with DRINKS will create a complete solution capable of delivering a sustained competitive advantage in e-commerce alcohol,” said Brandon Amoroso, Founder and CEO, Electriq. “Fusing DRINKS’ market leadership and roster of world-class partners with Electriq’s proficiency in the Shopify ecosystem is a watershed moment for the digital evolution of the alcohol industry.”

DRINKS will couple its expertise in navigating the complexities of alcohol e-commerce with Electriq’s proven framework to ignite consumer demand and loyalty to create a full-service offering in the rapidly growing e-commerce alcohol category. The company leverages its broader service offering to support partners with both its WaaS platform and its new Electriq growth marketing division.

As a result of the acquisition, Electriq will bring the marketing insights and expertise of its 40 employees, including 9 Shopify developers, to the DRINKS team. It will also add its 392% YoY growth to DRINKS’ existing revenue stream.

For more information on the combined company, visit:


DRINKS connects retailers, brands, and marketplaces to the $250 billion alcohol market and powers their e-commerce alcohol programs. The company’s innovative Wine as a Service (WaaS) platform enables its partners to bring adult beverages safely and conveniently to their customers across the United States in 1-2 days. DRINKS optimizes alcohol e-commerce with its patented DRINKS IQ technology, which empowers retailers to leverage AI-based predictive merchandising and marketing to personalize customer experiences. DRINKS was named a top place to work by Built In LA for the last four years, one of America’s Best Startup Employers by Forbes for the past two years, and was recognized as the Most Innovative Retail Model by Modern Retail in 2020.

About Electriq Marketing

Electriq Marketing is a retention and growth agency built for the forward-thinking DTC brand. Electriq’s proprietary process utilizes custom growth-focused plans for clients to increase customer lifetime value and build a strong, sustainable platform for growth. Electriq is one of the fastest-growing agencies in North America and has achieved Klaviyo Elite Master Partner, Recharge Premier, Attentive Pioneer, and Shopify Certified Partner status.


Hailey Melamut



Caribbean News

CDC data shows over 70 million US adults reported having a disability

ATLANTA, USA – Centers for Disease Control and Prevention (CDC) released the annual update to the Disability and Health Data System (DHDS), providing quick and...

Global News

FCA calls on firms to improve treatment of politically exposed persons – PEPs

LONDON, England, (FCA) - The Financial Conduct Authority (FCA) has told financial firms – including banks, payment firms and lenders – to do more...