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Antigua – Barbuda Tourism Authority ramps up sales calls in Canada

ST JOHN’S, Antigua – The Antigua and Barbuda Tourism Authority (ABTA) is redoubling efforts to stimulate travel between Canada and the twin-island destination of Antigua and Barbuda.

This comes as the ABTA Chief Executive Officer, Colin C. James joined ABTA Canada Director of Tourism (Ag) Tameka Wharton and the Canadian sales team, on a marathon of important meetings with key airline executives and partners within the French district of Montreal Quebec, this week.

Key on the agenda for the ABTA chief executive officer during his visits was reigniting the conversation on the need for direct airlift out of Montreal. Trade partners were also updated, on the destination’s successful management of the COVID-19 pandemic, the demand for Antigua and Barbuda amongst consumers, and new tourism developments.

Chief executive officer of ABTA, Colin C. James, remarked: “We are working assiduously to rebuild our Canadian airlift and Canadian business particularly out of Montreal. We are looking towards regaining direct flights from Montreal to Antigua in the near future.”

The two-day blitz yielded positive results as it was the first face-to-face meeting from a Caribbean destination since the pandemic for many of the agencies who were visited.

Tameka Wharton, Director of Tourism (Ag) said: “We are focused on building stronger relationships with our trade and travel agent partners, so opted for face-to-face visits over an online meeting as a means of showing our commitment to supporting our partners, as well as to make sure they are effectively equipped with the most accurate information needed to sell the destination.”



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