Holiday campaign helps to gift books to children
MARYVILLE, Tenn.–(BUSINESS WIRE)–Over the last 50 years, Ruby Tuesday has joined forces with many worthwhile organizations to provide donations that make a meaningful difference in the lives of those who benefit. This holiday season is no exception. Ruby Tuesday is now offering an exclusive Best Holiday Memories Album for a $1 donation to Dolly Parton’s Imagination Library.
“We are thrilled to offer this powerful program that not only benefits the youth of our communities, but also encourages families and friends to come together this holiday season,” said Ruby Tuesday chief executive officer Shawn Lederman. “Dolly Parton does a fantastic job building awareness for the value books bring to the lives of children and we are delighted to support that mission. This holiday, stop by your Ruby Tuesday and buy a holiday memories album for just $1, all proceeds will benefit Dolly Parton’s Imagination Library.”
The Best Holiday Memories Album is a children focused activity book that will provide guests the opportunity to cherish old memories and create new ones. The keepsake album is filled with interactive questions and activities for children and adults to celebrate the season.
“Dolly Parton’s Imagination Library is incredibly grateful for the support from Ruby Tuesday and their Best Holiday Memories 2021 activity booklets,” said Jeff Conyers, President of The Dollywood Foundation. “Proceeds from the sale of these booklets helps us continue our mission of inspiring a love of reading in children across the country.”
Dolly Parton’s Imagination Library was founded in 1995 with the goal to inspire kids to love to read in Sevier County, Tennessee, where Dolly grew up. The program quickly grew and by 2000 a national replication effort was underway. Today, Dolly Parton’s Imagination Library is a worldwide program that gifts a book a month to well over 1 million children.
Ruby Tuesday hopes guests will join in the holiday season of giving to help gift books to hundreds of children. To participate, guests can purchase a Best Holiday Memories Album at all Ruby Tuesday locations while supplies last.
About Ruby Tuesday, Inc.
Founded in 1972 in Knoxville, Tennessee, Ruby Tuesday, is dedicated to delighting guests with exceptional casual dining experiences that offer uncompromising quality paired with passionate service every time they visit. The company currently owns, operates and franchises casual dining restaurants in the United States, Guam, and five foreign countries under the Ruby Tuesday® brand. For more information, visit www.rubytuesday.com.
About Dolly Parton’s Imagination Library
Since launching in 1995, Dolly Parton’s Imagination Library has become the preeminent early childhood book gifting program in the world. The flagship program of The Dollywood Foundation, a 501(c)(3) non-profit organization, has gifted well over 160 million free books in the United States, Canada, United Kingdom, Australia, and The Republic of Ireland. The Imagination Library mails more than 1.8 million high-quality, age-appropriate books each month to registered children from birth to age five. Dolly envisioned creating a lifelong love of reading, inspiring them to dream. The impact of the program has been widely researched and results suggest positive increases in key early childhood literacy metrics. Penguin Random House is the exclusive publisher for Dolly Parton’s Imagination Library. For more information, please visit imaginationlibrary.com.
Contacts
For Ruby Tuesday interviews or images, contact:
Miranda Anderson
mediacontact@sjp.com
