FORT DE FRANCE, Martinique — Multiple private sector stakeholders are mobilising efforts in response to the growing need for sanitising solutions – which are critical to mitigate the spread of COVID-19. Martinique-based company Parfums des Iles has also joined the fight against the virus.
Parfums des Iles is one of the beneficiaries of the INTERREG Trade Enhancement for the Eastern Caribbean (TEECA) project, which is coordinated by the Chamber of Commerce of Martinique (CCI Martinique) along with the Organisation of Eastern Caribbean States (OECS), the Territorial Collectivity of Martinique and the Caribbean Export Development Agency (Caribbean Export).
The first two cases of COVID-19 were confirmed in Martinique on March 5, 2020. In consultation with the French government, the popular perfume company took the initiative to begin manufacturing hydro-alcoholic sanitisers to support and supply healthcare facilities.
The general manager of Parfums des Iles, Véronicka Cormouls-Houles, explained that this decision sought to address the emergency situation faced by healthcare professionals in the French overseas territory.
“We have been manufacturing perfumes for over 20 years and our expertise has enabled us to respond to the urgency of the situation. As a result, we successfully delivered 50 liters of hydro-alcoholic solutions to the Mangot Vulcin hospital,” Cormouls-Houles said.
The general manager of Parfums des Iles reaffirmed her commitment to the fight against COVID-19 and her will to pursue this initiative on the condition that the supply of raw materials, which remain essential for the manufacture of hydro-alcoholic solutions, is guaranteed.
Véronicka Cormouls-Houles further indicated that the company had to implement adaptation measures in response to the COVID-19 restrictions and the closure of physical outlets. A ‘click & collect’ system enables the general public to purchase products on the Parfums des Iles website and retrieve the orders. She also mentioned that the company continues to deliver products to Martinique, mainland France, and international markets.
